Spring came to the shops

According to the latest survey by auto Scan since some time ago sales of car accessories and cosmetics at petrol stations have increased. According to B.P.S. Consultants Poland data in 2004 at petrol stations such products were purchased by 13 and 15 per cent respondents respectively, that is by 4 and 2 per cent more than a year before. The increasing tendencies are acknowledged by the trade experts – in their opinion recently there has been a noticeable growth of sales of this type items. – Actually, the sales are growing. You can see that looking at air fresheners produced by our company – confirms Katarzyna Urbańska from Dr. Marcus International. In her opinion this growth is caused firstly by better positioning on display shelves or merchandising displays and secondly by loyalty promotions organized by petrol concerns.

Owing to them the customer receives extra points for these products under promotion. Such actions are often supported with additional display of products and posters informing of such promotions as well as plastic wooblers, which better show and visualize the product – says Katarzyna Urbańska to explain the growth of customers’ interest in car goods.